I help manufacturers, distributors, and product brands bring clarity to digital commerce when sales, channels, pricing, agencies, and ownership are not working from the same model.
Amazon | DTC | B2B Portals | Marketplaces | Pricing | Sales Alignment | Agency Direction | Revenue Ownership
Your teams may be busy, your channels may be active, and your agencies may be working — but digital commerce can still feel harder to lead than it should.
The issue is usually not a lack of effort. It is that the work is happening in pieces. When the model is unclear, more activity often creates more confusion.
Digital channels touch reps, distributors, customers, pricing, and relationships — but the rules are not always clear.
Amazon, DTC, marketplaces, B2B portals, and distributor relationships may all be active, but not always working from the same plan.
Reports, meetings, and agency updates are happening, but the next right move is still hard to see.
Agency calls, website updates, sales conversations, pricing questions, portal discussions, and channel issues may all be moving.
But activity does not create clarity by itself.
Ecom Growth Advisors helps leadership define the model behind the work: how each channel should function, how sales fits in, where pricing guardrails are needed, what agencies should focus on, who owns the outcome, and what needs to change first.
• What role should each channel play?
• Who owns digital revenue?
• Where is pricing creating friction?
• What work should agencies own?
• What should the team fix first?
• Channel roles
• Revenue ownership
• Pricing guardrails
• Agency direction
• 90-day priorities
I’m Adam Renico, founder of Ecom Growth Advisors.
For 17+ years, I’ve worked across digital commerce and ecommerce roles inside product-based businesses, including DTC, B2B, marketplaces, Amazon, and manufacturer channels.
My experience spans building and running my own ecommerce business, working inside small and mid-sized companies, and leading digital commerce growth in larger manufacturer environments.
That range shaped EGA’s point of view: digital commerce works better when the business has clearer channel roles, stronger sales alignment, better pricing discipline, focused agency direction, and ownership around what to fix next.
Digital commerce leadership across DTC, B2B, manufacturing, marketplace, and product-based businesses.
Built an ecommerce business and led digital commerce work inside small, mid-sized, and larger organizations.
Work shaped by sales teams, distributors, pricing pressure, operations, and customer relationships.
A point of view shaped by owning the number and helping teams decide what to fix next.
Most companies do not need another disconnected recommendation. They need a practical way to understand what is working, what is stuck, and where to focus next.
The Assessment + Roadmap Sprint helps leadership evaluate the current digital commerce model and turn those findings into a focused 90–120 day plan.
Starting at $9,000
A focused engagement for manufacturers, distributors, and product brands that need clarity before hiring, replatforming, changing agencies, expanding channels, or investing further.
Channel roles
Sales alignment
Pricing pressure
Agency direction
Ownership and priorities
90–120 day next steps
Standalone Assessments: For companies that need a focused review before making the next more.
Strategic Roadmap: For companies that already know the problem and need a practical plan.
Fractional Digital Commerce Leadership: For companies that need senior direction and ongoing support without a full-time hire
Speaking & Workshops: For associations, events, peer groups, and leadership teams that need practical digital commerce education.
If your channels are active but the model still feels unclear, let’s talk through what is working, what is stuck, and where the next move may be.